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Dr. Carsten Burgdorff, founder of Fourth Monkey Market Research & Marketing Consulting - more than 25 years of experience in market research, brand development and innovation process and innovation project management, with particular emphasis on understanding what drives consumers’ motivation and desire to choose the products they are using. Deep knowledge in all Skin Care and Skin Cleansing categories for both men and women, incl. Face, Body, Hands, Lip, Sun, and Baby, as well as other FMCG markets such as Home Care (ie. Specialty Cleaning Solutions) as well as Foods, esp. Cookies / Biscuits.